About the author
Dr. Ma. Rosel San Pascual
Dr. Ma. Rosel S. San Pascual is an associate professor of Communication Research and is currently the chair of the Graduate Studies Department of the College of Mass Communication of the University of the Philippines Diliman. While Dr. San Pascual conducts both quantitative and qualitative research studies, she primarily teaches quantitative research methods, measurement and sampling, and quantitative data analysis in both undergraduate and graduate levels.