YG Entertainment announces release of 'BLACKPINK THE GAME'

Attention, BLINKs! BLACKPINK THE GAME is almost in your area.

YG Entertainment has announced the release of BLACKPINK THE GAME, where you can "meet various aspects of BLACKPINK in a new form" that you have "never seen before."

With the mobile game, which also contains ads and in-app purchases, you can wear a producer hat and manage your own K-pop agency as you solve puzzles to complete the girl group's schedules, customize members with a range of outfit options, and play mini-games with friends in the BLACKPINK WORLD.

You can even level up your own BLACKPINK members through different training departments in vocal, dance, and acting, among others.

"We plan to show a game that is differentiated from the existing ones by combining our unique know-how in content games and the active participation of BLACKPINK members, and will be greatly loved by the global fandom and content game market," TakeOne Company chief executive officer Jung Min-chae said.

"We hope that fans around the world will enjoy special pleasure in the world of BLACKPINK THE GAME," YG Entertainment added.

Rated 3+ or suitable for all age groups, BLACKPINK THE GAME is set to come out anytime between April and June, along with the mobile game's original soundtrack and music video by the K-pop girl group also slated for a second-quarter 2023 release.

Interested BLINKs can already pre-register to be notified when the game is finally released on Google Play and App Store.

BLACKPINK, consisting of Rosé, Jennie, Lisa and Jisoo, debuted in 2016 under YG Entertainment. They’re best known for their hit songs How You Like That, Kill This Love, and DDU-DU DDU-DU.