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WATCH: Pia Wurtzbach stuns on Paris Fashion Week 2024 runway for L'Oreal

By Melanie Uson Published Sep 24, 2024 11:34 am

Pia Wurtzbach made history by being the first Filipina to ever walk the runway of the L’Oréal Paris fashion show in this year’s Paris Fashion Week.

The beauty queen-model graced the Le Défilé Walk Your Worth show on Tuesday, Sept. 24 (Philippine time) at the Opéra de Paris in France.

She donned a black silk bodycon dress with pink floral sleeves. A simple yet classic high updo and bold makeup elevated her overall look.

Le Défilé Walk Your Worth is a celebration of empowerment and diversity, showcasing the inspiring ambassadors of L'Oréal Paris. The PFW fashion show aims to highlight the message of self-love, sisterhood, and beauty through captivating runway presentations. 

Headlining the affair are American model Kendall Jenner, Indian actress and model Aishwarya Rai, British model Cara Delevingne, veteran actress Jane Fonda, singer Camila Cabello, Indian actress and singer Alia Bhatt, and Ethiopian actress and top model Liya Kebed, among others.

The annual celebration often takes place in iconic Parisian locations, such as the Eiffel Tower, Champs-Élysées, École Militaire, or Monnaie de Paris. 

Pia officially became the brand ambassador of L’Oréal Paris during its "Sayang? No, #ImWorthIt" campaign launch in March. 

She also serves as a dedicated ambassador of LoveYourself, a non-profit organization working tirelessly to raise awareness about HIV and champion the rights of the LGBTQIA+ community. She's likewise a UNAIDS Goodwill Ambassador for Asia and the Pacific.