RCBC’s Pulz app raises the bar in digital banking experience

Yuchengco-led Rizal Commercial Banking Corporation (RCBC) rolls out a bigger and better banking experience through its new cutting-edge digital banking platform, RCBC Pulz, and its array of powerful and pioneering ultra-digital key features.

The overall experience is designed to increase users' financial vitality through features that highlight convenience, speed, and efficiency. With state-of-the-art technology and hyper-personalized interactions, RCBC Pulz transcends the boundaries of traditional banking, embodying RCBC's boundless commitment to meeting the ever-changing preferences of its valued customers.

"We are relentless in pioneering and scaling digital solutions to empower more Filipinos. We have developed our most advanced banking app to date. Packed with superior and enhanced features, RCBC’s newest digital banking app is designed to further make banking easier, faster, and safer,” said RCBC president and chief executive officer Eugene S. Acevedo.

The app’s exciting ultra-digital features are supported by an artificial intelligence-based cross-selling and upselling process that prioritizes customer lifecycle value. One of its standout features is its strong focus on security, utilizing advanced technology and multiple security checks for safe financial transactions. RCBC Pulz also allows customers to open an account anytime, anywhere, without a minimum balance requirement. Customers can easily perform various banking tasks, such as depositing or withdrawing money using QR codes, depositing local checks just by taking a photo, and directly transferring funds locally or abroad, with the pioneering digital concierge service.

“Our new partner and shareholder, Sumitomo Mitsui Banking Corporation (SMBC), one of the largest banks in Japan and in the world, will soon infuse an additional P27 billion ($495.3 million) capital. This will enable RCBC to continue to grow faster. We will also learn from global best practices and be in a position to serve our customers better,” Acevedo added.

RCBC Pulz also goes beyond banking by offering lifestyle-enhancing features. Customers can pay bills, convert purchases into installments, load up their telco SIM and gaming wallets, make toll payments, and buy and sell of up to six foreign currencies in real time such as the US Dollar, Hong Kong Dollar, Euro, British Pound, Japanese Yen, and Singapore Dollar. The app also has a dedicated section for financial literacy information and, on top of it all, Filipinos can now manage or place new investments through the country’s first digital, in-app unit investment trust fund or UITF. RCBC Pulz is all about going cashless and cardless.

Its customer-centric features pulsates with the users' wants and needs, capturing the essence of the dynamic financial space and propelling RCBC customers towards achieving their financial goals. It is an all-in-one banking app that ensures a convenient, effortless banking experience.

"We’re proud to share with you RCBC Pulz, the fruition of harnessing a transformational mindset and limitless possibilities, staying true to RCBC’s goal of empowering Filipinos, we unveil a hyper-personalized digital platform. For what remains a probability for others, we have made it into reality, and its potential is truly boundless," RCBC executive vice president and chief innovation and inclusion officer Lito Villanueva said.

With the launch of the new RCBC Pulz, RCBC once again leads the digital banking revolution in the Philippines, cementing its position as the country's undisputed #1 digital challenger bank. It is now the Philippines’ fifth largest privately-owned universal bank from eighth in 2018 and breached the P1-trillion asset mark by the end of June 2022 despite the COVID-19 pandemic. The new RCBC Pulz digital banking app will be available for download starting Aug. 8 through the AppStore and PlayStore.

This milestone also highlights the Yuchengco Group of Companies’ (YGC) united goal towards massive digital transformation through “One YGC.”

The manifestation is based upon the Data Sharing Agreement signed by YGC companies in compliance with the Data Privacy Act of 2012, which enables member companies of one of Asia’s oldest conglomerates to synergize their operations, cross-sell, market, and share data analytics to elevate customer experience and life cycle.

The conglomerate was led by Helen Yuchengco Dee, chairperson of RCBC and YGC; Eugene S. Acevedo, president and CEO of RCBC; Paolo Y. Abaya, president and CEO of Malayan Insurance; Richard S. Lim, president and CEO of SunLife Grepa; Arniel Ong, president and CEO of RCBC Credit Cards; Dr. Dodjie Maestrecampo, president of Mapua University; and Lorenzo V. Tan, president of House of Investments.

The collaborative approach that YGC is taking and will be elevating is expected to create new customer experiences that are frictionless and seamless by providing them with a wide range of life-enabling products and services that address their banking, insurance, education, credit, and investment needs.

RCBC prides itself in being the only Philippine bank recognized among the three winners in the Asia Pacific by the Gartner Eye on Innovation award alongside global giants and innovators in financial services; the first and only Philippine bank to have received YouTube’s Challenger Award; Best Bank for Digital Solutions by Asiamoney for three straight years; and the Grand Champion for Digital Payments and Financial Inclusion by the Bankers Institute of the Philippines, among more than 80 global and regional accolades during the pandemic.

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Editor’s Note: This article was provided by RCBC.