The Powerpuff Girls promote safe travel in the Philippines
Cartoon Network's beloved Powerpuff Girls have joined forces with the Department of Tourism (DOT) to promote safe travel in the Philippines.
The branded content partnership between the DOT and WarnerMedia’s Cartoon Network features a series of videos and social media posts with Blossom, Bubbles, and Buttercup showcasing best travel practices in a fun and easy-to-digest manner.
The one-minute video, which was released on September 12, features the trio going through “new normal” guidelines with the acronym S.A.F.E. T.R.I.P. interspersed with tourism scenes from select destinations that will gradually open up to welcome local travelers.
“S is for Sanitize, A is for Avoid Mass Gatherings, F is for Face Masks, E is for Electronic Payments, T is for Temperature check, R is for Rules and Regulations, I is for Information, and P is for Physical Distancing. Easy, even a preschooler can get it,” according to the DOT.
The tourism department said they tapped The Powerpuff Girls to lead the campaign because of their "unparallelled multi-generational appeal." The animated series introduced the concept of “girl power” to a young audience in the late ‘90s who still love the show even until today.
“The cartoon continues to evoke fond memories for millennial viewers and their parents, who were drawn to and inspired by the three strong female characters,” according to DOT.
Clement Schwebig, Managing Director of WarnerMedia Entertainment Networks in Southeast Asia, Pacific and China praised the campaign’s creativity.
“At a time when there’s so much uncertainty in the tourism industry, the Philippines Department of Tourism has embarked on a really bold and innovative project with us. Cartoon Network’s characters, platforms and creative solutions will help them reach millions of future travellers and build excitement for when the time is right,” stated Schwebig.
The ads will be available on Cartoon Network’s social and TV channels, as well as through WarnerMedia’s wider social footprint.
(Images from Cartoon Network/Warner Media)