'Fishy' contents no more: Popular ice cream brand launches see-through tubs

"Budol" no more?

Golden brown ice cream tubs found in most Filipino households have long been (in)famous for having fish, meat, or frozen ulam inside instead of the sweet delight. But it may be "budol" no more for Filipinos, as a popular local ice cream brand appears to have rolled out see-through containers in the market.

Facebook user Angelo Jose on April 17 posted a photo holding a tub of the local ice cream brand. The lid still has the same golden color and label, but consumers will already easily know the contents through the sides.

"'Di na tayo malilinlang. Selecta na nag-adjust," he said.

The post struck a chord with many users, gaining over 56,000 reactions (mostly "Haha") and 26,000 shares.

"Malalaman mo na kung galunggong ang laman aahahahahah," one user said in the comments.

"Aninag na pag may hasang HAHAHAHAHAAH," a user who shared the post said in the caption.

"Tapos na ang excitement," another one said.