SM Supermalls redefines the malling experience

As consumer tastes have shifted in the last two years due to the pandemic, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refresh this year.

“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls president, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”

Welcoming every change in you

SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.

There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic—from eco-warriors and plantitas to health buffs and sports personalities, who embraced biking, healthy eating, and home gym;, and bakers and homemakers, who turned their passion projects into small businesses.

“I believe that now more than ever, it is important to recognize the new changes to our world,” adds Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”

Ushering the future with the transformation of SM Supermalls

In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more.