Travel in style, comfort with Allbirds
BrandedUp in partnership with
According to the 2023 Global Travel Trends Report by American Express Travel, 79% of Gen Z and millennial respondents believe that leisure travel is a vital part of their budget allocation, with 84% preferring a dream vacation over acquiring a new luxury item.
If you belong to these younger generations, then it is quite obvious that you love to take advantage of those vacation leaves to explore new places and experience new cultures. And what better way to totally immerse yourself when traveling than walking around and taking in your destination?
Choosing the best possible pair of shoes is of utmost importance when traveling as the more comfortable you are, the more you can explore and experience. Kiwi and American brand Allbirds is now here in the Philippines so you can experience “the most comfortable shoes in the world”.
Imagine walking the historic streets of Vigan or going around and enjoying the cool air of Baguio City with the Tree Runner model of Allbirds. You are guaranteed to go anywhere and everywhere you want and your feet will still feel like the day just started.
Perfect for chill and relaxed city walking, the casual line of Allbirds is designed so you won’t feel a thing when you return to your hotel room or lodging house in the evening.
A rugged vacation more your style? Maybe you’re planning to go for a little trek or even a light hike around the beautiful natural wonders of the Philippines. Allbirds also has models designed for performance such as the Tree Dasher that will guarantee that you get to your destination in comfort.
Picture this, you’re trekking around the beautiful Mayon Volcano in Bicol, taking in the beauty of the perfectly shaped mountain and you’re not worrying about pain in your feet. You’ll be totally focused on appreciating everything this beautiful country has to offer.
This is all possible because Allbirds is appreciative of nature as well and it uses materials available in abundance in New Zealand such as wool, sugarcane, tree fibers, and castor bean oil. They're designed to be lightweight and breathable thus optimizing comfort for all-day walking.
Using these natural materials is part of Allbirds' mission of being a sustainable company with near zero carbon footprint by 2030. It is on track to get there—the brand is on pace to achieve its 2025 goal of reducing its carbon footprint by half.
Thus, Allbirds is perfect for millennials as they are some of the most environmentally conscious travelers out there as 82% of this demographic want to take a vacation with minimal impact on the environment.
Supporting Allbirds equates to supporting proper practices in the fashion industry which is notorious for its gross overuse of fossil fuels that equates to dumping 2.1 billion tons each year of carbon dioxide into the earth’s atmosphere.
These fossil fuels come from everything in the fashion industry, from powering factories, shipping materials, and even from the materials used themselves.
Allbirds prides itself in using natural materials that significantly reduce the amount of harmful emissions that affect our planet.
The advocacy of Allbirds does not end however with the use of natural materials as the company has a three-pronged approach towards being a net positive for the environment.
Allbirds measures everything that goes towards the company’s carbon footprint, from the factory floor to the lights in the Headquarters. The company also looks to reduce carbon emissions through regenerative agriculture, using renewable materials, and being responsible with the use of energy.
Looking long-term, Allbirds also partners with other projects that support nature-based carbon removal projects that are aligned with the company’s values.
Allbirds is perfect for the millennial traveler as it aligns with the generation’s view on helping the planet move toward a more sustainable future as well as being stylish with its minimalist, sleek, and clean designs.
As such, Primer Group of Companies is excited and proud to be the official distributor of Allbirds, a brand that offers sustainable footwear, across Southeast Asia.
“This partnership [with Allbirds] aligns with our commitment to promoting environmentally responsible brands and offering innovative products that resonate with today’s conscious consumers.”, said Jimmy Thai, Primer Group’s CEO.
This new partnership marks a significant milestone as Primer Group continues to create a more sustainable future for the region and beyond.
Allbirds now has stores in SM Mall of Asia, SM Megamall, and Shangri-La Plaza Mall, and its online shop allbirds.com.ph. Also available in selected Res|Toe|Run, The Travel Club, Bratpack, and Recreational Outdoor eXchange (R.O.X.) Stores.
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Editor’s Note: This article was provided by Allbirds .
