A testament of PRU Love: Celebrating 27 years of protecting Filipino families
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Love comes in many forms and is shown in many different ways. It can come in words of comfort or acts of service. It can be expressed through a thoughtful gift or a gentle touch.
And for 27 years, Pru Life UK has been showing PRU Love the best way it knows how: providing simple and accessible financial and health solutions to over 1.4 million Filipinos and counting.
With a robust portfolio of over 50 life insurance products and packages, as well as an ever-expanding footprint nationwide, Pru Life UK has been able to address clients’ evolving needs through years past and into the future.
“PRU Love is our unique way of showing our care and love for Filipinos and families of various backgrounds and sizes across the Philippines and beyond. When we understand their financial protection needs, deliver relevant solutions and heartfelt service, and fulfill our promise of being their partner and protector as they navigate life’s milestones, that’s PRU Love,” said Eng Teng Wong, Pru Life UK’s president and CEO, in an interview with The Philippine STAR.
A formidable force
Pru Life UK started its operations in the Philippines in 1996 as a subsidiary of financial services giant Prudential plc.
It pioneered insurance with investment and issued the first dollar-denominated life insurance policy in the country, propelling the company to become the fastest growing Prudential unit in Asia at that time.
It has, since then, established a formidable presence in the local insurance market with its innovative solutions and excellent customer experience, making it one of the country’s leading life insurers.
As of the first quarter of 2023, Pru Life UK maintained its position as the leading life insurer in the Philippines based on Insurance Commission’s New Business Annual Premium Equivalent ranking and Total Renewal Premium Income from Variable Life Insurance Products.
Customer-obsessed culture
“More than ever, we are hyper-focusing on our customers here in the Philippines and abroad,” said Wong.
“We further strengthen our commitment to be the most trusted partner and protector for this generation and generations to come. We are here for every life and every future.”
This customer obsession is reflected in Pru Life UK’s relentless efforts in making sure customers are at the heart of everything it does—from its pivot to digitalization to its innovative customer-centric offerings.
With the launch of agent tool PRUOne, customers can get their policy application approved in a few minutes. The company also launced Pulse app, which allows customers 24/7 access to policy information and request submission. These digital empowerments propelled Pru Life UK to number 1 in the industry amidst pandemic.
With Pru Life UK’s products available on online platforms such as GCash, Shopee, and PRUShoppe.com, more Filipinos can have easy access to financial protection.
Championing inclusivity, the company launched PRUHealth FamLove, which allows four family members to share critical illness coverage under one policy. This is available for same-sex or common-law partners, parents, and adoptive children—a first in the market.
Recognizing that having happy and empowered employees result to better customer experience, Pru Life UK continues to implement flexible work arrangements for their overall wellness.
For all these, Pru Life UK was recently cited on Statista’s PH Best Customer Service List 2023, named the top recommended insurer by YouGov 2022, and recognized as one of Asia’s Best Employer Brands in 2023—a testament to the company’s PRU Love for all its stakeholders.
And in July, it was named the International Life Insurer of the Year-Philippines for the third consecutive year by Insurance Asia Awards, an esteemed award-giving body that honors outstanding insurance companies in Asia Pacific.
“These recognitions continue to inspire us to provide better protection and spread more PRU Love to our customers and many more Filipino families,” remarked Wong.
Doing well by doing good
PRU Love goes beyond business. For almost three decades, Pru Life UK has engaged in various advocacies related to community development, financial literacy, climate-health, and disaster resilience and recovery programs.
In its 27th year, which also marks Prudential’s 175th anniversary, Pru Life UK is blessing 175,000 newborns with free 6-month protection through cash assistance against costs from select infectious diseases. “The PRUBabies campaign fuels our passion to drive up financial inclusion for Filipino families who deserve to be protected beginning at birth,” said Wong.
It is also well on its way to reaching one million kids through its Cha-Ching Financial Literacy Program, which promotes financial awareness among the youth.
The company likewise continues to support post-typhoon Yolanda communities in Bantayan Island, Cebu, where the company built disaster-resilient homes in 2014.
And to advocate health and wellness among Filipinos, Pru Life UK gathers thousands of cyclists and families through its annual PRURide event since 2016. Earlier this year, over 5,000 attended the Clark & Cebu legs to celebrate life for better health through cycling.
The largest agency force: for every life, for every future
“The most meaningful experience I had and still have is working with so many like-minded partners in the form of our agency leaders and agents, who engage with so many Filipinos and families, helping them live healthier and wealthier, day in and day out.”
The company’s 40,000-strong agency force, the largest in the industry, is a testament of how Pru Life UK shows PRU Love.
With a profitable career with a purpose, every member of the agency force is digitally empowered and thoroughly trained to be customer obsessed—ensuring that client concerns are addressed with a deep sense of urgency.
Indeed, love comes in many forms and is shown in many different ways. And Pru Life UK promises to remain unmoved in its commitment to showing PRU Love in the many ways it knows how, bound with a singular purpose: partners for every life and protectors for every future of Filipinos.
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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Pru Life UK.
