Go for Gold • PhilSTAR Life

In celebration of its 172nd anniversary, BPI recently launched BPI Gold, the Bank's newest premium wealth management program, through a series of exclusive events across the country.

Driven by its mission to constantly level-up its offerings to the Bank’s cherished clients, BPI Gold was borne out of the desire to better serve a segment with particularly complex and sophisticated needs. There’s no need to apply! Existing BPI clients who meet the required relationship balance are automatically upgraded and welcomed into the exciting new BPI Gold program.

In a nod to the growing affluence beyond the metro, BPI first unveiled this newest offering in the Queen City of the South, Cebu. The Cebu launch took place at the acclaimed Mott 32, creating a perfect setting amidst its stylish interiors with elegant golden accents.

Davao, the Gateway to Mindanao, was the next destination on the agenda for BPI Gold. Here, a sumptuous afternoon cocktail event was held at the prestigious Dusit Davao Ballroom, festooned in touches of gold and black with floral tablescapes awash in golden yellow blooms.

Head of Consumer Banking, Ginbee Go welcomes guests at the BPI Gold launch.

Recently, the BPI Gold launch series wound its way back to conclude in Metro Manila. In the capital, the launch was divided into two separate cocktail affairs for the north and south segments, held respectively at multi-awarded dining destinations, Antonio’s at PGA Cars and Blackbird at the historical Nielson Tower.

Mariana Zobel de Ayala, Executive Director of Ayala Corporation shares the key benefits of BPI Gold in a fireside chat with Irene Ang, Head of Personal Wealth and with host, Ria Tanjuatco-Trillo.

To officially begin the program at every city, Ginbee Go, the dynamic Head of BPI’s Consumer Banking Group, warmly welcomed guests. "It is with much excitement that we welcome you to BPI Gold. Your membership to BPI Gold is a manifestation of our heartfelt gratitude for making BPI your trusted financial partner through the years," she enthused.

Olga Ang, Head of Branch Stores Channel delivering the celebratory closing remarks with a ceremonial toast.

Acknowledging the presence of BPI’s valuable clients who already have access to a dedicated Relationship Manager (RM), Go went on to explain that the BPI Gold Relationship Managers are amongst the most seasoned at the bank. “Now, as a BPI Gold client, you can be assured that your RM will spend even more time with you to understand your unique needs and provide tailor-fit advice to further guide you along the path of financial wellness," she said to the delight of those in attendance.

The “Golden Crown,” a bespoke cocktail created exclusively for the BPI Gold launch

A key highlight of the launch program in each city was a fireside chat led by Mariana Zobel de Ayala, Executive Director of Ayala Corporation in tandem with Irene Ang, Head of Personal Wealth.

Recognizing that for BPI Gold clients, "time is wealth,” Zobel de Ayala remarked, "BPI Gold is really built around the fact that we want to protect you and your time," as she unveiled the special benefits that BPI Gold clients can enjoy and would now have access to under the BPI Gold wealth management program.

BPI Senior Heads at Antonio's at PGA Cars from L-R: Mariana Zobel de Ayala, Maya Sampang, Division Head, North Luzon; Mau Galvez, Division Head, North Metro Manila; Dennis Fronda, Head of Retail Lending and Bancassurance; the author Mia Borromeo; Gerrie Alcuaz, Head of Consumer Segment Marketing; Ginbee Go, James Loverio, Head of Brand and Customer Experience for Affluent Segment; and Olga Ang

First, Trusted Expert Advice

BPI Gold clients will be assigned a seasoned Relationship Manager (RM) who is supported by a team of investment, loans, and insurance specialists, all experts in their respective fields. And because their RM manages a limited client portfolio, clients can be assured of enhanced engagements and more in-depth advisory.

Haj Narvaez, President and CEO of BPI Securities and Fitz Chee, Head of Consumer Platforms share the latest features of the BPI Trade App and the new BPI App, respectively.

Access to Global Investments

BPI’s team of fund managers at BPI Wealth has been consistently recognized and awarded by international organizations as among the best in the country. With BPI Gold, clients will have access to a wide array of local and global investment products selectively and carefully managed by BPI Wealth, eliminating the need to seek elsewhere.

Tina Sy with the Area Business Directors and Relationship Managers welcome Teresin Mendezona at Mott 32.

BPI’s strategic partnerships with respected global institutions such as BlackRock, Schroders, JP Morgan, and DBS ensure that clients have a comprehensive suite of options. In addition, the RM and investment specialist are complemented by cutting-edge digital solutions: the BPI Trade for direct stock trading and the BPI App for their everyday banking transactions.

Mariana Zobel de Ayala flanked by Chef Antonio “Tony Boy” Escalante and Peter Coyiuto at the NMM launch at Antonio's at PGA Cars

Last but not the least, Exclusive Premium Experiences

Elevating the BPI Gold experience are the exclusive premium benefits that await them. They will enjoy free InstaPay and PESONet funds transfers, and preferential rates on foreign exchange and loans. Also, the BPI Signature Card which was designed with the BPI Gold client in mind, offers special opportunities and deals such as 50% on dining, hotels, resorts, fitness studios, and wellness centers, all year round, travel insurance, as well as complimentary access to airport lounges, and exclusive invitations to curated events.

Zobel de Ayala underscored that there is an increasing number of clients today "who prefer a world where the bank comes to them.” Hence, BPI thought of ways in which the various digital apps can offer 24/7 servicing. "To me that is true luxury, a world where you’re banking on your own terms, at your own time,” she said.

Liza Sta. Ana with Rafael Garcia Jr. at the BPI Gold launch in Dusit Thani Davao.

Delving deeper into the latest digital platforms were Haj Narvaez, President and CEO of BPI Securities and Fitz Chee, Head of Consumer Platforms. The Fintech experts went on to articulate the features of the innovative BPI App and the new BPI Trade App which were designed specifically to simplify everyday transactions and to empower clients to manage their finances more efficiently.

Capping the official program at each event, Olga Ang, Head of BPI’s Branch Stores Channel, was called on stage to deliver the celebratory closing remarks. “I would like to extend my heartfelt gratitude to each one of you for joining us today. You can be assured that as your Trusted Financial Advisor, we will help you manage your wealth and care for your investments, so you can invest in life,“ she said. On cue, a bespoke cocktail created especially for the occasion and aptly dubbed The "Golden Crown," was passed around.

BPI Senior Heads at Mott 32 from L-R: Ginbee Go, Liza Sta. Ana, Mariana Zobel de Ayala, Gerrie Alcuaz, Olga Ang, and Tina Sy, Division Head, Visayas and Mindanao

Ang then offered a heartwarming toast "to more meaningful engagements, to a steadfast relationship and an abundance of wealth you can truly enjoy with those dearest to you," amidst a sea of raised glasses.

Following the program at each of the destinations, BPI Gold clients then mingled and enjoyed an inspired experience that included musical treats, a curated selection of good eats, and gold-themed giveaways packaged in an artisanal hand-painted tote.

Perhaps BPI President and CEO TG Limcaoco summed it all up best at the last of the BPI Gold launch events held at Blackbird. "Gold signifies exceptional quality and unwavering standards.

TG Limcaoco, BPI President and CEO at Blackbird, with BPI Senior Heads, from L-R: Fitz Chee, Head of Consumer Platforms; Nick Huber, Head of Customer Insighting & Data Analytics; Mariana Zobel de Ayala, Executive Director of Ayala Corporation; Gerrie Alcuaz, Head of Consumer Segment Marketing; Liza Sta. Ana, Division Head, South Metro Manila; Ginbee Go, Head of Consumer Banking; Olga Ang, Head of Branch Stores Channel; Eric Luchangco, CFO and Chief Sustainability Officer; Dennis Fronda, Head of Retail Lending and Bancassurance; Jojo Gasa, Division Head, South Luzon; Haj Narvaez, President and CEO of BPI Securities; and Irene Ang, Head of Personal Wealth

BPI Gold is our response to the evolving needs of an exceptional clientele," he remarked. Valued clients have much to look forward to, indeed, as BPI Gold raises the bar. Through carefully tailored products, services, and the expertise of seasoned RMs, BPI Gold aims to provide them with a genuine partnership for a secure financial future and a distinctive, top-tier banking experience.

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