Rihanna announces launch of Fenty Hair: 'It’s time to play'
Rihanna is launching a hair care line!
The pop superstar announced the launch of Fenty Hair as she gave a glimpse of her new 'do—a short blond pixie cut—in an Instagram post on Wednesday, June 5.
"A new family is moving in! [Fenty Hair] is pullin' up and it's time to finally have the hair experience you've been waiting for," she wrote in the caption.
She expressed her love for "switching [her] hair up," pointing out that she's had "almost every texture, color, length, from weaves to braids to natural."
According to Rihanna, she's launching Fenty Hair for that reason. It's set to feature a "flexible" line as it's not just for every hair want. "Every single product is designed to strengthen and repair all types of hair, which is what we truly need!"
"It’s time to play and get stronger by the style," she added.
Fenty Hair is slated for a June 13 release.
As seen in the teaser, the collection includes a hair gel, moisture mask, shampoo, and conditioner, among others.
Rihanna introduced the company's flagship brand, Fenty Beauty, in 2017. She raised the need for every woman to "feel included" in her beauty brand, so she dropped 40 foundation shades along with 91 different products at the time.
