Alden Richards is the newest ambassador of this eCommerce platform

It's time to wrap up May and welcome June with open arms.

Welcoming the mid-year is eCommerce platform Lazada's double digit sale this June 6. And to make the event more special, a new face will be joining them: Lazada's newest brand ambassador, Alden Richards.

Richards, who stars in the latest TVC for Lazada's 6.6 Mid-year Sale, says he is "very grateful to be a part of the Lazada family" adding that he is "looking forward" to the upcoming 6.6 sale.

"I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” he said. “I’m definitely looking forward to this year’s 6.6,” Richards added.

On June 6 to 8, shoppers can enjoy 6x more free shipping vouchers and up to 90% off for purchases.

Neil Trinidad, Chief Marketing Officer of Lazada Philippines hopes that through this campaign, "customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time."

"We are half-way through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration," Trinidad says.

Aside from discounts and free shipping, shoppers are in for some Special Rewards such as "New Buyer Referral," wherein you can get P200 for every successful new buyer referral, or win up to P6,666 voucher with P1 at the "Voucher Jackpot," or win up to P6,000 off vouchers during the "Lucky Egg" draw.

Screenshot from Lazada's YouTube Channel.