Park Seo Jun is BYS Cosmetics’ newest endorser

BYS Cosmetics Philippines is celebrating its 8th anniversary with a special surprise: Park Seo-Jun.

Fans were stunned when BYS Philippines uploaded a photo of a man's silhouette, which very much resembled one of Korean actor Park Seo-Jun's (PSJ) Instagram photos.

Over the past three days, the cosmetics brand have been uploading teasers (and clues!) of their newest endorser. And finally today, the brand confirmed through a video that PSJ is indeed their newest endorser.

"BYS has always prided itself on being a relevant brand. Since the Hallyu wave is at its peak, we’ve chosenone of the biggest K-Drama stars to be the cheerleader of the brand and encourage women to Be the Extrain the Ordinary," said Angie Goyena of BYS Philippines in a press release.

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A whole new chapter is about to unfold, are you ready to begin your journey? Put your best self forward. Display that EXTRA aura that captures people's hearts, just like Park Seo-Jun (@bn_sj2013) ?✨ Find beauty everyday. Be the extra in the ordinary.? #BYSxPSJ #PSJ #ParkSeoJun #ExtraOrdinary #Anniversary

A post shared by BYS Cosmetics - Philippines (@byscosmetics_ph) on Sep 30, 2020 at 4:30pm PDT

PSJ also revealed why he agreed to do this collaboration, saying, “I believe the products of BYS Philippines can help you express and bring out your best selves, and allow you to move ahead and Be the Extra in the Ordinary." The actor added, “Extraordinary starts with you and I’m here to cheer you on.”

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그놩

A post shared by 박서준 (@bn_sj2013) on Sep 8, 2020 at 11:32pm PDT

BYS Philippines' endorsers and collaborators include Regine Velasquez, Nadine Lustre, Vivoree Esclito, Kiana Valenciano, and Teacher Georcelle.

Banner image from Park Seo Jun's Instagram (@bn_sj2013) and BYS Cosmetics (@byscosmetics_ph)