Fil-Am Rhuigi Villaseñor named creative director of Swiss luxury brand Bally

Another Pinoy is making waves in the world of luxury fashion—and he is set to showcase his brilliance in the artistic direction of a 171-year-old Swiss brand. 

Rhuigi Villaseñor has been named Bally’s newest creative director, whose first collection for the brand will be released in the Spring/Summer 2023 season. 

With a creative passion sparked by his tailor mother and architect father, the Fil-Am stands out for his unique take on the modern wardrobe, referencing “American iconography with nostalgic reflections observed through a foreign, aspirational lens—a visual narrative combining luxury techniques with streetwear elements.” 

He’s been mastering such incredible style since 2015 as the founder, CEO, and creative director of luxury streetwear brand Rhude, with pieces that have been rocked by some of Hollywood’s hottest stars like Justin Bieber, Kylie Jenner, Alicia Keys, and Jay-Z.

“Having found the right champion in Rhuigi, we are ready to move Bally to the next level…[his] deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future,” said Bally CEO Nicolas Girotto. 

Villaseñor expressed his happiness over his new role, which he called "the mark of a new era and vision for one of the oldest luxury fashion houses."

“As a brand that is very dear to my heart, Bally has been worn in my family from generation to generation, from my grandfather to myself,” he said, adding that he has always "admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment.” 

“Nicolas and I connected on our shared vision, and it is with immense honor that I accept this challenge,” he declared.