Kanye West sneakers shatter sale records at $1.8 million: Sotheby's

A pair of Nike Air Yeezy 1s worn by rapper Kanye West sold for $1.8 million (about P87 million), triple the previous record for sneakers, Sotheby's said Monday.

The shoes beat the record held by a pair of Nike Air Jordan 1s which sold for $615,000 (P30 million) in August 2020 at a Christie's auction.

"The sale marks the highest publicly recorded price for a sneaker sale ever," Sotheby's said in a statement. 

"The sale also marks the first pair of sneakers to top $1 million," it added.

The black high top Yeezys were worn by West during the 2008 Grammy Awards as he performed "Hey Mama" and "Stronger."

The sneakers, which were part of a collaboration between Nike and West, were prototypes, with the resulting model not going on sale until April 2009.

The shoes were acquired by RARES, a sneaker investment marketplace that allows users to invest in rare pairs of athletic footwear.

Individuals can buy shares in a pair, just as investors buy stock in a company.

RARES bought the Air Yeezy 1s through a private sale from sneaker collector Ryan Chang. 

Brahm Wachter, head of streetwear and new collectibles at Sotheby's, said the price "speaks volumes of Kanye's legacy as one of the most influential clothing and sneaker designers of our time, and of the Yeezy franchise he has built which has become an industry titan."

Before collaborating with West, Nike had named shoes only in honor of famous athletes.

The Air Yeezy 1 was released, in limited edition in 2009, followed by the Air Yeezy 2 in 2012.

Most Air Yeezy 1s sell for between $2,000 and $4,000 (P97,000 - P193,000), depending on the model.

West initially teamed up with Nike before switching to Adidas to create his own line.

Yeezy sneakers generated nearly $ 1.7 billion (P82 billion) in revenue in 2020, according to an internal note from UBS bank, reported by Bloomberg. (AFP)