Spanish brand Loewe taps Hyuna as global ambassador
South Korean singer Kim Hyun-ah (best known as Hyuna) has been captivating global audiences since her debut in 2007. Her influence reaches far beyond Asia: the energy of her live performances, engagement with her fans, and her vibrant sense of style have all helped HyunA gain traction in the West as well.
Breaking numerous Billboard and music chart records, Hyuna’s popularity resonates worldwide. Fashion brand Loewe recently announced Hyuna as global ambassador for the house.
Creative director Jonathan Anderson says, “I am thrilled to welcome HyunA to the Loewe family. Very much looking forward to this exciting partnership and working closely together.”
“Becoming a global brand ambassador for Loewe is truly an amazing honor for me. I am very much looking forward to our upcoming projects for this beautiful brand,” adds HyunA.
Hyuna’s latest album, “I’m Not Cool,” has been loved by audiences since its release. The eponymous title track of her album was released in January 2021 and topped the charts of major music streaming platforms in Korea—with the album itself topping iTunes’ worldwidealbum chart.
In China, the album received the prestigious ‘Double White-Gold Badge’ for selling more than 200,000 copies from QQ Music, the country’s biggest music platform. Furthermore, the hashtag released alongside her album, #imnotcool, recorded more than 850 million views after the release of the “I’m Not Cool” dance challenge on TikTok, while her videos recorded1.41billion hits on the Chinese social media platform Douyin.
Created in Spain in 1846, Loewe approaches 175 years as one of the world’s major luxury houses. Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and expertise with leather. Loewe is located at Shangri-La Plaza Mall East Wing.
