Get skin like a K-pop idol

Everyone indulges in a guilty pleasure. For beauty enthusiasts, hoarding different skincare products would be it. Korean beauty trends — glass skin and the “no makeup” makeup look—follow this way of thinking and put great emphasis on investing in skincare more than cosmetics.

What is the secret to a youthful glow? Consistency and commitment to a skincare regimen.

K-beauty products promise the gift of a flawless, and healthy base. Not only do they enhance Asian features, but they also improve skin texture through every application. SM Beauty knows this all too well, and so aims to bring the heart of Seoul closer to its Filipino consumers.

This leading cosmetic provider goes all out in embracing #SoMuchBeauty.

Natural and organic skincare 

Gone are the days of looking stressed after a long day at work. With the proper skincare regimen, you can look equally fresh both at the beginning and end of the workday.

Most Korean beauty brands use natural ingredients, such as plant extracts and essential oils, to unlock radiance from within. These components are proven to be gentler on the skin. Organic skincare also claims to be richer in absorbable vitamins that help support the skin barrier. It doesn’t use artificial chemicals, lessening the chances of any adverse reactions.

Natural K-beauty products aim to take care of you (and the planet) in the healthiest way possible. Their ingredients are sustainably earth-sourced. This guarantees a minimal impact on the environment through organic farming.

If you have sensitive skin, try synthetic-free skincare products. Beauty of Joseon Calming Drops is one example of an organic skincare product that is friendly to delicate skin. It uses the power of green tea to prevent irritation.

SM Beauty has the K-beauty products to address any skin remedy. That is why it has become a reassuring presence in every customer’s self-care journey.

Anti-aging and skin restoration benefits

Many skincare lines can cause more harm than good. They use harmful chemicals that compromise both your skin and your overall well-being.

In Korea, though, this is not common. Korean beauty products have always been steadfast in creating innovative skin solutions. It is no wonder that they are considered skin experts globally.

Most of these K-beauty products bring anti-aging and skin repair benefits. Such essentials deeply hydrate the skin, eliminating unwanted fine lines along the way. K-beauty brands, such as Kaine and Deoproce, are experts at maintaining a youthful appearance.

In fact, Korean cosmetic companies continuously evolve. Skincare-infused makeup provides coverage while delivering skincare benefits like sun protection. One of the examples of this kind of product is Deoproce Green Caviar Skin Tint. It offers a moisturizer and makeup in one, creating a unique luminous effect on the skin.

These Korean beauty trends have taken the Philippine market by storm, and have changed the way we take care of our skin. Now, Filipinos can glow like a K-pop idol too, with SM Beauty by their side.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like SM Store.