These local personal shoppers name Heart Evangelista, Jinkee Pacquiao, and more as 'Budol Queens'
There’s no denying the influence of social media personalities on consumers—just think about the times you bought things because a celebrity or influencer has endorsed them!
While celebrity advertising is nothing new, now, people are heavily influenced by social media reviews and celebrity recommendations.
A few weeks ago, #HeartMadeMeDoIt became viral after netizens shared their purchases that Heart Evangelista shared online, including the sold out Saint Laurent New Wave SL276 sunglasses and Dior lipsticks.
Curious as to what people had been buying, PhilSTAR L!fe asked several personal shoppers and online shops to share with us which celebrities have proven their "star power" by boosting sales and helping increase brand awareness.
Ahead, check out the "Budol Queens" of the Philippines.
Heart Evangelista
It's no surprise that Heart Evangelista tops the list, she has probably influenced you one way or another.
Joy's Closet had more than 100 inquiries for the sold out Saint Laurent New Wave SL276 shades, but also sold lots of Yeezy sneakers because of Heart.
"All [of] Heart’s Yeezys are from me," she said. "Chanel accessories din Heart gets from me. And if she posts it, ayun budol na," the Australia-based personal shopper added.
Brand Conscious Authentics and Made Love Luxe also got "numerous" inquiries about the shades, but since it sold out quickly, they were only able to buy a some.
"We also suggested a similar model from another brand since the sunnies were sold out now in boutiques," said Brand Conscious Authentics, who noted that brides-to-be usually get influenced by celebrity brides when it comes to wedding shoes.
Additionally, Made Love Luxe shared that she gets lots of orders of YSL shirts and Chanel shades and bags, among others, because of Heart.
But for Luxe Shopping NL? It's whatever Heart wears. "Kay Heart anything she wears or promotes. Bags, shoes, jewelries. Her Chanels."
Jinkee Pacquiao
Think of someone who loves beautiful things and Jinkee Pacquiao will come into mind (remember her Hermès bike?).
Jinkee is often spotted in head-to-toe designer pieces, and among her favorites are the Hermès Birkin, Hermès Oran slides, Dior Lady Dior bag, Dior Book Tote, and branded T-shirts.
Made Love Luxe shared that Jinkee has influenced her customers to buy Celine shirts, Balenciaga slides, and Dior bags.
Aside from fashion items, the wife of Senator Manny Pacquiao also loves tablewares, and has a huge collection of coffee and tea cups, including some from home and lifestyle store Harper & Harlow.
Marian Rivera-Dantes
Next on the list would be Marian Rivera-Dantes. The actress-entrepreneur always looks so timeless and classy and always makes it a point to wear jewelry. Among her favorites are Bulgari, Chaumet, and Van Cleef & Arpels.
Luxe Shopping NL shared with us that they get a lot of orders for jewelry worn by Marian especially Van Cleef & Arpels.
But aside from fashion, this homemaker is also a fan of home decors. Harper & Harlow also shared that their vases are a hit when Marian posts about it.
Ellen Adarna
When asked who she considers as 'Budol Queen,' personal shopper Angel Lim exclaimed: "Ellen adarna!! Omg. Grabe sold out! When she endorse me always sold out."
The items she was referring to are the Tweed jacket from Iamgiftsahoy, which is only P750, and plates from her other store, La Olivia.
Kathryn Bernardo
Kathryn Bernardo is also a fan of designer pieces, she even featured the Balenciaga hoodie that she got from Joy's Closet in one of her vlogs.
Sarah Lahbati
If small bag lovers could raid any celebrity's closet, it would probably be Sarah Lahbati's. They say moms need bigger bags, but for this mom-of-two, tiny purses work, too!
Among her purses are the Dior Saddle Bag, Fendi Peekaboo Mini, Dior Bobby, and the Bottega Veneta Mini Jodie Bag. But the crowd favorite? Her Prada Re Edition bag.
"I find anything that Sarah Lahbati wore are always a hit like the Prada ReEdition hobo bag," said Curated Luxe.