Fans think that Kim Soo Hyun is the next Bench endorser—could it be?

Looks like this week's off to a good start! Fans are speculating that Bench's newest endorser is a Korean actor, who is none other than Kim Soo Hyun.

Yesterday, July 12, the local clothing brand posted a teaser video of their newest endorser. "Gwaenchana? This is your daily reminder that everything’s gonna be ?— especially when you meet our new #GlobalBENCHSetter," they wrote on their Instagram.

Referencing Soo Hyun's popular K-drama, It's Okay to Not Be Okay, Bench used the words "gwaenchana" or "it's okay" and added a butterfly emoji, which played a significant role in the series. From the caption alone, it tells us that this guy is indeed Soo Hyun.

Fans also couldn't help but comment on the distinct features of the mystery endorser. One user named @kimsoohyuned said: "Just the jawline, neck and lips are a giveaway. This is no other than #KimSooHyun."

@dashingdna also wrote: "Woooh! I'm sure this is Kim So Hyun ? another oppa," to which someone replied: "lips pa lang sis!"