BTS’ Suga has been named as Valentino’s new ambassador
BTS’ Suga is Valentino’s new ambassador.
Following the announcement that Jimin is now Dior's endorser, fellow member Suga has been announced by the Italian luxury fashion house as its new brand ambassador.
In a report by fashion outlet Women's Wear Daily, Suga was revealed to be one of the company’s DI.VA, which stands for “Different Values” ambassador.
#MaisonValentinoEssentials comes to the forefront through a special campaign with @GQMagazine and #SUGA of #BTS.
In a behind the scenes preview, SUGA becomes a symbol of empathy and connection, captured in new-in looks.
Stay tuned and shop the pieces only at LA’s Maxfield. pic.twitter.com/wnOA7DXeKl— Valentino (@MaisonValentino) January 12, 2023
Apart from belonging to one of the most popular K-pop bands worldwide, Suga is recognized by Valentino Creative Director Pierpaolo Piccioli as "a multifaceted artist.”
The brand described the music producer as “an interpreter [who] uses his talent and his work to express himself with energy and authenticity." It added that Suga "perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”
SUGA— the multi-faceted artist and member of #BTS— is revealed as the latest Brand Ambassador and #ValentinoDiVas
— Valentino (@MaisonValentino) January 17, 2023
In a new shoot with @GQMagazine, the rapper, songwriter, producer and performer is seen in #MaisonValentinoEssentials, #PierpaoloPiccioli's vision for the brand. pic.twitter.com/YLMEPOBBCa
Suga is also set to participate in the Maison Valentino Essentials campaign dedicated to menswear.
In May 2022, the fashion brand also collaborated with Sir Lewis Hamilton, the seven-time Formula 1 World Champion for the Valentino Pink PP advertising campaign.
BTS has previously served as an ambassador for the luxury brand Louis Vuitton back in 2021.
