OUR ADVOCACY

The Philippine STAR Media Group believes in the power of SMEs to help in nation-building. And so, STAR strives to support these companies through its "Nakakalocal: Love Local, Go Global" project.

Nakakalocal is a yearlong program that encourages more Filipinos to buy local by putting a spotlight on its partner SME brands. It also celebrates the creativity of Filipino craftsmanship through stories that highlight the ingenuity of proudly Filipino-made products.

Lastly, it provides opportunities for SMEs to elevate their businesses through learning opportunities in enriching events

The Philippine STAR champions SMEs in ‘Nakakalocal’ project
By LAI S. REYES, The Philippine STAR

“Nakakalocal” is for every SME that wants a door of possibilities open for their growth and expansion.

GOING LOCO FOR LOCAL:

WHAT'S IN STORE?

  • Palengk-e (Online platform)
    An online selling platform that aims to showcase the best and newest local products in the country.
    October
  • Pa-Mine po! (Live selling)
    Pa-Mine Po! is a 2-hour live selling show that will take place on The Philippine STAR’s social media accounts featuring short interviews from STAR SMEs, whose products will be featured on the show.
    October
  • Locally Virtual (Online bazaar)
    This online bazaar is an integration of the Palengk-e and the Pa-Mine Po! platforms. In this online event, buyers and sellers get to experience online shopping and live selling in one space.
    December
UPCOMING
Ka-TOOL-ong
Entrepreneurs need tools that can help them set up and convert their physical stores to online.
Go, Grow, NeGOsyo
Scaling up a small business effectively and efficiently can be difficult. It requires a smart approach and effort from various parts of a company.
Ka-Sosyo
Ka-Sosyo aims to give young entrepreneurs the experience of brick and mortar selling by allowing them to set up booths in one of Philstar Media Group’s mall partners.

LIVE, LOVE LOCAL:

WHAT’S THE BUZZ?

JUNE ISSUES
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  • Inspiring change through integrity
    The PhilSTAR Media Group aims to champion that which has been the core values of the company since its foundation: the pursuit of truth for the betterment of the nation.
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  • Philstar Media Group launches Nakakalocal V 2.0
    Armed with wisdom gained from Year 1, the program’s 2nd year promises to be better, bigger, and more worthwhile for the participating businesses.
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  • SM Supermalls’ Mega Pinoypreneur Bazaar hosts launch of Nakakalocal Year 2
    The goal is to connect MSMEs with visionaries from top companies across various industries for them to make an impact on the local economy and the world at large.
    Read More
  • PhilStar Media Group’s Nakakalocal kicks off its 2nd year with ‘NakakaBazaar’  
    NakakaBazaar took the organizers and participants on a trip down memory lane, where they were able to look back on the year that was and took stock of the learning process, pain points, and steps needed for further improvement.
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  • Nakakalocal x Avida goes to Cebu
    Cebu leg of the event served as the kickoff of the Nakakalocal program’s regional focus as it celebrates its anniversary this June. It will have more events in Visayas and Mindanao.
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  • How this Filipino jewelry brand revived the art of filigree
    AMAMI's jewelry collection is handmade in small batches; each one a labor of love that takes several days, even months to complete.
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  • Nipa Brew: Craft beers by Pinoys, for Pinoys
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  • Nakakalocal caps off ‘Kasosyo’ Mall Tour at SM North EDSA
    Kasosyo is an on-ground selling activity and a free “Incubation Seller Program” under the Nakakalocal advocacy project of PhilStar Media Group.
    Read More
  • Nakakalocal goes to the South: Kasosyo at Robinson’s Las Piñas
    PhilSTAR is staunch in their advocacy of helping SMEs for their contributions to our country’s economy.
    Read More
  • PhilSTAR’s Nakakalocal: Kasosyo invades Lucky Chinatown Mall
    Kasosyo Mall Tour at Lucky Chinatown Mall featured local STAR SMEs Taters, Everyday Coffee Roasters, OSH! (Oh So Healthy!), Godel Chocolate, Vegetari Health Bites, Abundance Organica Nutriment, Clara Fragrances, Craftcha, Immuniplus, and Kakaw Galleon Artisan Chocolatier.
    Read More
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    From swimwear to handmade ornaments, get to know how Maris Handmade thrives with threads and needles.
    Read More
  • Local SMEs shine in Nakakalocal x AllHome Aesthetic Furniture Fair
    Nakakalocal x AllHome Aesthetic Furniture Fair let customers choose different exclusive local products from the store, while also giving more Filipino-owned businesses the chance to showcase their products along with their skill and craftsmanship—which have been renowned all over the world.
    Read More
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  • Nakakalocal’s ‘Kasosyo’ Mall Tour kicks off at Greenhills Mall
    STAR SMEs include De Kalidad, Good Sense Food and Juices Corp., Linya-Linya, Malagos Chocolate, Nipa Brew, Skoop, Taters and Umani.
    Read More
  • Taters: Satisfying cravings through generations
    As Taters continue to grow—despite setbacks it has experienced during the pandemic—the owners want the brand to continue to be as iconic and relevant as they are today for the next generation of Filipinos.
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    Read More
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  • The Philippine STAR champions SMEs in ‘Nakakalocal’ project
    “Nakakalocal” is for every SME that wants a door of possibilities open for their growth and expansion.
    Read More
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