Meet the muses of this year’s ArteFino Fair
Guided by the theme “KaPAMANA,” this year’s ArteFino Fair instills that our heritage is not a relic of our past, but a living, breathing force that shapes our present and future.
The annual celebration, happening from August 22 to 25, will transform The Fifth at Rockwell into a vibrant discovery space for over a hundred local brands. The fair was launched in 2017 as a way for Filipino artist-entrepreneurs and communities to tell their stories through their crafts; this year, ArteFino builds on what they started by welcoming an influx of new brands and designers.
“KaPAMANA is about recognizing the talents we have today who are inspired by the masters of yesterday. It’s finding harmony between tradition and innovation, celebrating the Filipino story in all its complexity and beauty," said ArteFino founders Maritess Pineda, Mita Rufino, Cedie Lopez-Vargas, Susie Quiros, and Marimel Francisco.
In telling a story of legacy, ArteFino pairs its partner brands with accomplished personalities who embody what they stand for. The personalities range in industries and generations, reaffirming the fair’s mission of revitalizing heritage for the contemporary condition.
Gabbi Garcia, Karen Davila, Shaira Luna, Tootsy Angara, and Atty. Leni Robredo are among the muses, all photographed with their partner brands by fashion icon Jo Ann Bitagcol. Photos were shot at the newly-opened SoFA Design Institute at the Proscenium Retail Row. “SoFA has always been part of the ArteFino journey,” said Marimel Francisco, one of the founders. “Our values have always been aligned in that we are both dedicated to fostering the next generation.”
At the venue, attendees will be welcomed by visual artist Leeroy New’s latest installation of Sacred Heart pieces. As the first touch point of the fair, the pieces will set the tone for fresh perspectives and a new creative language.
See the photos of this year’s brands and their muses below:
Alegre by Techie Hagedorn - Techie Hagedorn & Karen Davila
All That Glitters - Amanda LuYm & Kathlyn Gabrille
Arnel Papa - Dina Tantoco & Arnel Papa
Bagoyan - Jasmine Baac & Shaira Luna
Bayo Atelier - Odette Pumaren & Anna Lagon
Calli - Tessa Nepomuceno & Gabbi Garcia
Casa Mercedes - Monchet Olives & Rajo Laurel
Charming Baldemor Studios - Charming Baldemor, May Navarra, & Jordy Cruz
Dani Osmeña - Bettina & Dani Osmeña
Ditta Sandico - Apples Aberin & Ditta Sandico
Goodluck, Humans - Rosanna Periquet & Apol Massibieu
Ines Moda Infantil - Mireille Degamo & Ines Lovina
Isla y Palma - Cat Juan Ledesma & Mariel Quimson
Jor-el Espina - Jorel Espina & Tootsy Angara
Judy Jewels - Doy Navarrete, Mariel Yulo, & Nesty Serrano
La Herminia - Arlyne Tumbokon & Mayor Abby Binay
Lalaro - Dimples Lim, Alexi & Mave Prieto
Mireille Degamo, Evita Degamo, & Alvin Degamo
Neil & Marter - Tanya Yuson, Neil & Marter
Patis Tesoro - Patis Tesoro & Tebs Gomez
Patricia Eustaquio x Bayo Atelier
Pinas Sadya - Skeeter Turgut & Atty. Leni Robredo
R2R - Christian Cera, Tasha Tanjutco, & Tippi Sy
Rhett Eala - Tessa Tordesillas, Rhett Eala, & Maritoni Tordesillas
Steph Verano - Ces Drilon & Steph Verano
Studio Philippo - Dan Matutina & Gavin Ruffy
Tagpi - Isabella Fernandez & Gabby Garcia
The Fine Life Market - Martie Datu & Chynna Mamawal
Two Chic - TC Sibal & Amina Aranaz
WYC - Yana, Raisa, & Cedie Vargas
Alegre by Techie Hagedorn - Techie Hagedorn & Karen Davila
All That Glitters - Amanda LuYm & Kathlyn Gabrille
Arnel Papa - Dina Tantoco & Arnel Papa
Bagoyan - Jasmine Baac & Shaira Luna
Bayo Atelier - Odette Pumaren & Anna Lagon
Calli - Tessa Nepomuceno & Gabbi Garcia
Casa Mercedes - Monchet Olives & Rajo Laurel
Charming Baldemor Studios - Charming Baldemor, May Navarra, & Jordy Cruz
Dani Osmeña - Bettina & Dani Osmeña
Ditta Sandico - Apples Aberin & Ditta Sandico
Goodluck, Humans - Rosanna Periquet & Apol Massibieu
Ines Moda Infantil - Mireille Degamo & Ines Lovina
Isla y Palma - Cat Juan Ledesma & Mariel Quimson
Jor-el Espina - Jorel Espina & Tootsy Angara
Judy Jewels - Doy Navarrete, Mariel Yulo, & Nesty Serrano
La Herminia - Arlyne Tumbokon & Mayor Abby Binay
Lalaro - Dimples Lim, Alexi & Mave Prieto
Mireille Degamo, Evita Degamo, & Alvin Degamo
Neil & Marter - Tanya Yuson, Neil & Marter
Patis Tesoro - Patis Tesoro & Tebs Gomez
Patricia Eustaquio x Bayo Atelier
Pinas Sadya - Skeeter Turgut & Atty. Leni Robredo
R2R - Christian Cera, Tasha Tanjutco, & Tippi Sy
Rhett Eala - Tessa Tordesillas, Rhett Eala, & Maritoni Tordesillas
Steph Verano - Ces Drilon & Steph Verano
Studio Philippo - Dan Matutina & Gavin Ruffy
Tagpi - Isabella Fernandez & Gabby Garcia
The Fine Life Market - Martie Datu & Chynna Mamawal
Two Chic - TC Sibal & Amina Aranaz
WYC - Yana, Raisa, & Cedie Vargas
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ArteFino Fair 2024: KaPAMANA is set to take place on Aug. 22 and 25 at The Fifth at Rockwell. For more updates, follow ArteFino on Instagram.