Meet the muses of this year’s ArteFino Fair • PhilSTAR Life

Guided by the theme “KaPAMANA,” this year’s ArteFino Fair instills that our heritage is not a relic of our past, but a living, breathing force that shapes our present and future.

The annual celebration, happening from August 22 to 25, will transform The Fifth at Rockwell into a vibrant discovery space for over a hundred local brands. The fair was launched in 2017 as a way for Filipino artist-entrepreneurs and communities to tell their stories through their crafts; this year, ArteFino builds on what they started by welcoming an influx of new brands and designers.

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“KaPAMANA is about recognizing the talents we have today who are inspired by the masters of yesterday. It’s finding harmony between tradition and innovation, celebrating the Filipino story in all its complexity and beauty," said ArteFino founders Maritess Pineda, Mita Rufino, Cedie Lopez-Vargas, Susie Quiros, and Marimel Francisco.

In telling a story of legacy, ArteFino pairs its partner brands with accomplished personalities who embody what they stand for. The personalities range in industries and generations, reaffirming the fair’s mission of revitalizing heritage for the contemporary condition.

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Gabbi Garcia, Karen Davila, Shaira Luna, Tootsy Angara, and Atty. Leni Robredo are among the muses, all photographed with their partner brands by fashion icon Jo Ann Bitagcol. Photos were shot at the newly-opened SoFA Design Institute at the Proscenium Retail Row. “SoFA has always been part of the ArteFino journey,” said Marimel Francisco, one of the founders. “Our values have always been aligned in that we are both dedicated to fostering the next generation.”

At the venue, attendees will be welcomed by visual artist Leeroy New’s latest installation of Sacred Heart pieces. As the first touch point of the fair, the pieces will set the tone for fresh perspectives and a new creative language.

See the photos of this year’s brands and their muses below:

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Alegre by Techie Hagedorn - Techie Hagedorn & Karen Davila

All That Glitters - Amanda LuYm & Kathlyn Gabrille

Arnel Papa - Dina Tantoco & Arnel Papa

Bagoyan - Jasmine Baac & Shaira Luna

Bayo Atelier - Odette Pumaren & Anna Lagon

Calli - Tessa Nepomuceno & Gabbi Garcia

Casa Mercedes - Monchet Olives & Rajo Laurel

Charming Baldemor Studios - Charming Baldemor, May Navarra, & Jordy Cruz

Dani Osmeña - Bettina & Dani Osmeña

Ditta Sandico - Apples Aberin & Ditta Sandico

Goodluck, Humans - Rosanna Periquet & Apol Massibieu

Ines Moda Infantil - Mireille Degamo & Ines Lovina

Isla y Palma - Cat Juan Ledesma & Mariel Quimson

Jor-el Espina - Jorel Espina & Tootsy Angara

Judy Jewels - Doy Navarrete, Mariel Yulo, & Nesty Serrano

La Herminia - Arlyne Tumbokon & Mayor Abby Binay

Lalaro - Dimples Lim, Alexi & Mave Prieto

Mireille Degamo, Evita Degamo, & Alvin Degamo

Neil & Marter - Tanya Yuson, Neil & Marter

Patis Tesoro - Patis Tesoro & Tebs Gomez

Patricia Eustaquio x Bayo Atelier

Pinas Sadya - Skeeter Turgut & Atty. Leni Robredo

R2R - Christian Cera, Tasha Tanjutco, & Tippi Sy

Rhett Eala - Tessa Tordesillas, Rhett Eala, & Maritoni Tordesillas

Steph Verano - Ces Drilon & Steph Verano

Studio Philippo - Dan Matutina & Gavin Ruffy

Tagpi - Isabella Fernandez & Gabby Garcia

The Fine Life Market - Martie Datu & Chynna Mamawal

Two Chic - TC Sibal & Amina Aranaz

WYC - Yana, Raisa, & Cedie Vargas

ArteFino Fair 2024: KaPAMANA is set to take place on Aug. 22 and 25 at The Fifth at Rockwell. For more updates, follow ArteFino on Instagram.

TAGS: fashion leni robredo artefino Mayor Abby Binay gabbi garcia artefino festival shaira luna

About the author

Andrea Panaligan, The Philippine STAR

Andrea Panaligan is the editor-in-chief of The Philippine STAR’s Young STAR.